Advertising billboards in Germany are not very catchy, most of the time a fat guy advertising tools for a DIY shop. The colours are usually as neutral as the message, so it does not hurt passing by. But recently a famous fast "food" company has taken over the billboards for their breakfast campaign, freshly brewed coffee and a burger is their idea of what we should have to start the day.
For me if coffee was a religion, cafes ought to be their temples. A place with the right atmosphere, were you get your cup of coffee, properly done on a espresso machine, maybe pick the morning newspaper if you are alone, or have a quite chat with your colleagues. I firmly reject the idea of lining on the queue in from of the till to ask for a coffee to a teenager dressed in the corporate uniform that will whisper to the microphone "espresso macchiato" to someone behind the wall, and then will ask you - Sugar and milk? -, and after 10 seconds give you the paper cup that magically appears from behind the wall. And after that you pick your "coffee to go" and you rush to your work...
No!, that is not how it should be. Ich liebe es night!
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