Thursday 18 December 2008

Call me an idiot but I am not stupid

Cocktail of the day. A little bit of behavioural economics mixed with genetic evolutionism.

First a well known experiment; €10 and 2 persons, one of the persons makes an offer on how to split the money, the second accepts or rejects the offer. If the offer is accepted both subjects split the money as offered, if the offer is rejected no one gets any money. The interesting thing of this experiment is not that in most of the cases the offer is fair and close to half of the money, the interesting part is that for very unfair offers, for example a 8 / 2 split, the second subject rejects the offer. In this case both subjects loose. Why does not the second subject think that after all €2 is better than nothing? Well it seems that the natural response by human beings is to reject unfairness, even if it does not benefit them in the short term.

So is it just that humans have developed a sense for fairness and punish the unfair, or is it that we know that several behaviours are not good for the group (the apparent altruism described by Richard Dawkins in his book "The Selfish Gene") and as part of the group we punish anyone trying to break the equilibrium in the group? I believe so, by punishing behaviours that are against the group we make sure that in the future selfish behaviours will be less likely to happen.

Under certain circumstances by losing we all win, and thus we are ready to take the pain. But this altruism may have its limits. Take for example the countries were corruption is generalized, it happens at all levels from the top officials to the layman. In those societies the equilibrium is already broken and it makes no difference to punish any individual for her greed as it won't make any difference for the group as a whole. Thus once corruption is installed in a society it is so difficult to eradicate because the cohesion principles of the group are already broken.

Sunday 14 December 2008

Ich liebe es nicht



Advertising billboards in Germany are not very catchy, most of the time a fat guy advertising tools for a DIY shop. The colours are usually as neutral as the message, so it does not hurt passing by. But recently a famous fast "food" company has taken over the billboards for their breakfast campaign, freshly brewed coffee and a burger is their idea of what we should have to start the day.

For me if coffee was a religion, cafes ought to be their temples. A place with the right atmosphere, were you get your cup of coffee, properly done on a espresso machine, maybe pick the morning newspaper if you are alone, or have a quite chat with your colleagues. I firmly reject the idea of lining on the queue in from of the till to ask for a coffee to a teenager dressed in the corporate uniform that will whisper to the microphone "espresso macchiato" to someone behind the wall, and then will ask you - Sugar and milk? -, and after 10 seconds give you the paper cup that magically appears from behind the wall. And after that you pick your "coffee to go" and you rush to your work...

No!, that is not how it should be. Ich liebe es night!

Saturday 6 December 2008

Let the masses think freely

I have been reading recently about the capability of groups to find solutions to certain types of problems. It came as a surprise to me that under certain conditions groups are better at solving problems than most of the individuals of the group, regardless of the individuals level of experience.

Examples of tasks at which groups are good solving them; when a class was challenged to estimate the number of balls in a jar (that actually contained 850 balls), the average of the answers was better than 94% of the individual answers.

Another good example of problem solving at which crowds perform well is betting, a bookie's job is to try to get as much betted money for a favourite than for an under dog because the margin he wins depends on this. If a lot of people bet for a favourite the booker will incentive bets for the under dog by modifying the odds, betters will see the improvement in the cost of opportunity of the under dog and will start betting for them. Let this system (bets - odds correction) run for a while and the average of the bets will give you a very accurate prediction of what is going to happen. In horse racing most of the time the bets reflect the order of arrival of the horses.

There are some conditions for the crowds to make good predictions; as the second example shows an incentive for the individuals is always good, but also it is important the independence of the individuals, and seems that more heterogeneous groups will lead to better solutions. But it is also important that there is a mechanism that takes the opinions into account and processes them (the bookie or the person doing the mean of the estimations of balls in the jar, the stock market is another aggregating mechanism, in this case it estimates the future value of companies).

It seems as if the human being has the gift to be able to take good collective decisions, but it also seems that the best collective decisions are taken if not in isolation (there is a need of a mechanism to put all the information together) at least with independence. All of this comes as a surprise to me, I have always doubted of the sensibility of the 'herd', and there are numerous examples of crowds going wrong. But I had never considered under which conditions the herd is able to make sound decisions. Maybe that is the fundamental lesson for us to learn, to be able to identify when are the conditions ideal for the group to make a decision or when the conditions have been naturally or forcefully altered so the group may not decide independently. After all isn't this what marketing is all about?

Saturday 29 November 2008

Beautifully naif

I've recently discovered the band Detektivbyrån "Detective's Office". Even though they remind me a lot of Yann Thiersen in the way they construct their songs around catchy melodies they differentiate in the way they keep their songs simple, using very basic instruments.



Listening for a long time may become a bit tiring unless you are in the mary-go-round mode, but these guys are very young and I think that they are going t grow into a fantastic band.

Tell me, tell me, tell me.


"Tell me, tell me, tell me how you do that trick", started the song by The Cure. Nobody now will deny that we live in the age of information, but how is that information shaping the world?

In 1985 Daniel Patrick Moynihan, senator by New York was talking to his friend Scott Miller (from the Sawyer Miller political consulting company) and made a bold statement - Russia's time is over -. Remember these were Reagan and Brezhnev 80's, the cold war was at its peak, so this sentence was completely against common wisdom. But Moynihan reasoned that the future of economy was information, and Russia will only have two ways; stay out of the economy or stay out of the information. Staying out of information would cause economical chaos, letting in information would cause political chaos. We all know what happened to Russia, but the reasoning can still be applied to some other countries were chaos or changes are happening at the moment; North Korea, Zimbabwe... as examples of countries were locking information out has locked the economy or China as an example were important social changes are happening due to a better flow of information (in spite of the efforts of the government to control this information and these changes).

More than 20 years later history has proven that Moynihan was right, information may not only make us freer, but also wealthier, or the other way around.

Saturday 22 November 2008

Charles Bukowski


For some reason every time I've read a book from Bukowski I had the feeling of being in a dark bar of LA having a beer with an old fellow speaking with the voice of Tom Waits *. The smoke of the cigarettes and vapors of the spirits melting with the smell of sweat of the few people left. The barman already closed the bar and listens, once more, to the story that Charles is telling tonight. He has heard it several times, in any of its variations; horses, drunken men, women... No one in the bar will dare to look at Charles' face and ask if what is telling happened or it is just his imagination, because whether it happened or not it not important. The fact that Charles is telling the story again is what really counts.

* I have never heard an interview with Bukowski, but my brain makes this association of Bukowski and Waits.

Sunday 16 November 2008

Improbable gathering

I have found in the blog Crisol de Músicas a link to a concert of a surprising gathering, the electronic artist Carl Craig, playing with "Les siècles orchestra" and the pianist Francesco Tristano. The result is as surprising as the line-up.



I love the way the piece grows adding layer by layer. Be patient and listen till the end, I think that is really worth doing so.

Saturday 15 November 2008

Spin, Spin, Spin!

Where have all the ideas gone long time passing... The tide of the BIG election is over and a sense of emptiness is filling all the news editions as the waters go back. What to talk about now, wonder the editors all over the world. oh yes, there is an economic crisis, we forgot!. Taking advantage of the quietness I started to wonder what was all about. And I arrived to two conclusions; politics are not about policies any more and you can win an election if you can put a good show.

Elections are not about parties they are about candidates and spin doctors know that people don't care much about the capabilities of a politician as much as how do candidates make people feel. It is not the message as much as how the message is delivered. They are packaging all our feelings, gathered from study groups into magic pills of spin that are being given to political candidates. And they know what to say to make us feel right.

There is no left or right any more, there is no conservative or liberal. It is all about how you feel about that guy you see on TV, or the internet, and your feelings will tell you who to vote. It's all spin, spin, spin.

Saturday 8 November 2008

To know everything about nothing

My friend likes to say; "There are people who think they know everything, and this makes us who know they don't very angry." It is sad in how many occasions you see stupidity and an absolute lack of humbleness hand in hand.

Lots of years ago the economist Carlo Maria Cipolla wrote a little divertimento "The Fundamental Laws of Human Stupidity", compiled in his book of essays "Allegro ma non troppo". In his text he argues that we always underestimate the number of stupid individuals around us and that the probability of someone being stupid is independent of any other characteristic of that person. Then he goes into the definition of a stupid person; those whose actions are harmful to others without providing any benefit for themselves. In other words he separates stupid from evil persons. (i.e. those whose actions are harmful to other at their own benefit). Worst is that non stupid people always underestimate the harm that stupid people can do (just because they can not understand such a "stupid" pattern of behaviour) and finally concludes that the stupid people is the most dangerous type of person, because you can not protect yourself against stupidity.

Why all of this? I don't really know, I wanted to start a blog and this was the first thing that came to my mind.