Saturday 15 November 2008

Spin, Spin, Spin!

Where have all the ideas gone long time passing... The tide of the BIG election is over and a sense of emptiness is filling all the news editions as the waters go back. What to talk about now, wonder the editors all over the world. oh yes, there is an economic crisis, we forgot!. Taking advantage of the quietness I started to wonder what was all about. And I arrived to two conclusions; politics are not about policies any more and you can win an election if you can put a good show.

Elections are not about parties they are about candidates and spin doctors know that people don't care much about the capabilities of a politician as much as how do candidates make people feel. It is not the message as much as how the message is delivered. They are packaging all our feelings, gathered from study groups into magic pills of spin that are being given to political candidates. And they know what to say to make us feel right.

There is no left or right any more, there is no conservative or liberal. It is all about how you feel about that guy you see on TV, or the internet, and your feelings will tell you who to vote. It's all spin, spin, spin.

No comments: